The Social Media Manager job description can be used by people that direct social media marketing campaigns. The Social Media Manager is responsible for creating and implementing a company’s social media strategy. This includes managing and creating content for various social media platforms, analyzing data to track engagement and reach, and staying up-to-date with industry trends and best practices. They collaborate with other departments to ensure a consistent brand voice and message across all channels. The Social Media Manager also interacts with customers and followers, responding to comments and messages and engaging with the community. Their ultimate goal is to increase brand awareness, drive traffic to the company’s website, and ultimately, generate leads and sales.
Alternate job titles:
Social Marketing Manager, Social Media Scheduler, Content Marketing Manager